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The Business Environment Adrian Palmer

The Business Environment von Adrian Palmer

The Business Environment Adrian Palmer

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The Business Environment Zusammenfassung

The Business Environment Adrian Palmer

The seventh edition of The Business Environment has been perfectly tailored to cover the core topics that will be studied on an introductory Business Environment module. This fully updated new edition provides comprehensive coverage of the varying factors that make up the business environment, with a particular focus on how these factors impact business organisations and the decisions organisations make.

Key Features:

Up-to-date coverage
The business environment continues to evolve, and this new edition takes on board recent issues including:

  • The after-effects of the 'credit crunch'
  • The emerging economic power of China, India and Brazil
  • Data security and privacy
  • Business ethics
  • Cultural identity
  • Climate change

    Real life examples
    New opening vignettes introduce the main topic and show the business environment in real life. In addition, the book contains a wealth of shorter and longer case studies featuring companies such as Google, Amazon and Virgin Trains.

    Pedagogy
    Clearly written and user friendly, the book boasts a full range of learning tools which include: Learning Objectives, Thinking Around the Subject boxes, Review Questions, and Activities.

    • Über Adrian Palmer

    Adrian Palmer is Professor of Marketing, University of Wales, Swansea and Affiliate Professor at ESC Rennes Business School, France.

    Bob Hartley is Associate Dean, Northampton Business School, The University of Northampton, UK.

    Inhaltsverzeichnis

    Part 1: Contexts
    1. What is the Business Environment?

    Part 2: The Macroenvironment
    2. The Political Environment
    3. The Social and Demographic Environment
    4. The Technological and Information Environment
    5. The Ecological and Social Responsibilities of Organisations
    6. The Legal Environment

    Part 3: Firms
    7. Types of Business Organization
    8. Business Relationships and Networks
    9. Managing and Financing Organizational Growth
    10. People in Organizations

    Part 4: Markets
    11. The Principles of Market Forces
    12. Distortions to Market Forces
    13. The National Economic and Financial Environment
    14. The Global Business Environment

    Part 5: Bringing it Together: Environmental Analysis
    15. The Dynamic Business Environment
    16. Case Studies

    Zusätzliche Informationen

    GOR006646511
    9780077130015
    0077130014
    The Business Environment Adrian Palmer
    Adrian Palmer
    Gebraucht - Sehr Gut
    Broschiert
    McGraw-Hill Education - Europe
    2011-11-16
    576
    N/A
    Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
    Dies ist ein gebrauchtes Buch. Es wurde schon einmal gelesen und weist von der früheren Nutzung Gebrauchsspuren auf. Wir gehen davon aus, dass es im Großen und Ganzen in einem sehr guten Zustand ist. Sollten Sie jedoch nicht vollständig zufrieden sein, setzen Sie sich bitte mit uns in Verbindung.