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How to Establish a Unique Brand in the Consulting Profession Alan Weiss (Summit Consulting Group, Inc.)

How to Establish a Unique Brand in the Consulting Profession von Alan Weiss (Summit Consulting Group, Inc.)

How to Establish a Unique Brand in the Consulting Profession Alan Weiss (Summit Consulting Group, Inc.)

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Zusammenfassung

Consulting is one of the fastest growing professions and ironically, it tends to grow no matter what the state of the economy.This book aids you in establishing the leverage needed to bring highly-qualified prospects and new business to your doorstep.

How to Establish a Unique Brand in the Consulting Profession Zusammenfassung

How to Establish a Unique Brand in the Consulting Profession: Powerful Techniques for the Successful Practitioner Alan Weiss (Summit Consulting Group, Inc.)

As an experienced consultant, you'll find this unique book an invaluable aid in establishing the leverage needed to bring highly-qualified prospects and new business to your doorstep. Written by Alan Weiss - an internationally recognized expert in consulting and marketing - this essential resource, the second book in The Ultimate Consultant series, will help you develop the skills you need to achieve valuable brand recognition quickly and effectively. How to Establish a Unique Brand in the Consulting Profession will help you create a brand that will make you Number One in your particular areas of excellence, no matter how broad or narrow. And, perhaps worth the price alone, the book offers a glimpse into the important trends that are shaping the future of branding. Alan Weiss should be branded as The Consultant's Consultant! His new book, How to Establish a Unique Brand in the Consulting Profession, is another proof of the value of his insights into the marketing and strategy of the consulting profession. He's right on the mark in terms of what consultants typically don't do and certainly need to do to succeed. - William C. Byham, chairman and CEO, Development Dimensions International, Inc. (DDI).

How to Establish a Unique Brand in the Consulting Profession Bewertungen

Weiss is a highly successful solo consultant and the author of a series of how--to books aimed at individual consultants and small consulting practices. (Idaho Business Review, 2/4/02) ...you can return to it again and again while building a brand for your business. (Quality Progress, September 2002)

Über Alan Weiss (Summit Consulting Group, Inc.)

Alan Weiss--author, international consultant, highly--sought keynote speaker--is the founder and president of Summit Consulting Group. His clients have included Hewlett--Packard, State Street Corp., Fleet Bank, Coldwell Banker, Merrill Lynch, American Press Institute, Chase, Mercedes--Benz, GE, American Institute of Architects, and Arthur Andersen. He is the author of The Ultimate Consultant (Jossey--Bass/Pfeiffer, 2001) and Getting Started in Consulting (John Wiley & Sons, 2000). Weiss resides with his wife, Maria, in East Greenwich, Rhode Island.

Inhaltsverzeichnis

Introduction. Acknowledgments. 1. A Brand by Any Other Name. Why Consultants Desperately Need Brands to Thrive (Survival Isn't Enough). Marque My Words: Perception Is Reality. Real World Lessons. Positioning a Brand so that the Brand Positions You. Why Consultants Need to Get Their Hands Dirty in the Branding Business. The Payoff of a Strong Brand in Consulting. The Ultimate Secret of Branding. Brand New Lessons. 2. You Don't Start at the Beginning. You Have the Makings of a Brand at Hand. Identifying the Ingredients of Your Brands. Recipe: Finding the Right Raw Materials and Mixtures. Magnifying Your Existing Repute. Re--Energizing Your Brand for Maximum Impact. Five Ways to Ensure Brand Freshness. The Critical Case for Strategic Branding. Brand New Lessons. 3. The Gravity of Brands: Creating Irresistible Attraction. Using Brands to Draw Buyers to You. The Elements That Create Gravitational Attraction. Brand New Lessons. 4. How to Write a Book, Even If You've Never Written Your Mother. The Best Branding Technique of Them All. Early Preparation Is Better Than the Best Editor. Creating and Selling a Brilliant Proposal. Writing a Book and Living to Tell About It. Marketing Your Book Because the Publisher Really Won't. Some Other Very Important Issues. Brand New Lessons. 5. How to Conquer the Lecture Circuit. Using the Platform to Raise Your Brand. Why Professional Speaking Is Brand--Effective (the Reach of the Speech). Preparing Your Message: Insider Tips on Outstanding Speaking. The Elements of a Powerful Delivery. Turbo--Marketing Your Speaking Efforts The Magic of Setting High Fees (the Good Stuff). Exploiting Success. Brand New Lessons. 6. The Twelve Myths of 21st Century Branding. I Didn't Walk in Here and I'm Not Leaving. The Myths. Brand New Lessons. 7. Publicizing Your Brand Within Your Environment. Expanding Fifteen Minutes of Fame into a Month of Sundays. Understanding the Brand Environment. Creating the New Environment. Ten Guidelines for Influencing the Environment. Twenty--Five Ways to Foster Publicity in Any Environment. Brand New Lessons. 8. Creating Products to Boost Your Brand. The Wonderful Combination of Passive Income and Active Promotion. The Ironclad Case for Products in the Consulting Profession. Alan's Favorite Methods to Boost Your Brand. Brand New Lessons. 9. Where Are We Heading and How Do We Capitalize? A Dozen Trends That Close the Case for Branding. The Trends. Brand New Lessons. 10. Leapfrogging. How to Take Your Brands and Your Plans to New Heights. Multiple Brands. Abandoning Brands. Protecting your Brands: The Principle of Adaptive Uniqueness. Keeping Brands Revitalized. Final Thoughts. Action Checklist. Index.

Zusätzliche Informationen

GOR004551404
9780787955137
0787955132
How to Establish a Unique Brand in the Consulting Profession: Powerful Techniques for the Successful Practitioner Alan Weiss (Summit Consulting Group, Inc.)
Alan Weiss (Summit Consulting Group, Inc.)
Gebraucht - Sehr Gut
Gebundene Ausgabe
John Wiley & Sons Inc
20011108
224
N/A
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