Alex Osborn wrote the following: Emotional drive is self-starting and largely automatic, whether based on hunger, fear, love, or ambition. For all of us, a good rule is always to encourage ideas-to encourage speaking up as well as thinking up. Whatever creative success I gained was due to my belief that creative power can be stepped up by effort, and that there are ways in which we can guide our creative thinking. If we set aside a defined period for creative thinking we can best lure the muse. With enough creative effort, each of us could find the ideas that would smooth out rocky roads!