How to Get into Advertising Andrea Neidle

Name: How to Get into Advertising von Andrea Neidle
SKU: 9780826457677
Price: 7.50 CHF
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How to Get into Advertising Andrea Neidle

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Zusammenfassung

Offering information on websites, publications and agencies, this guide is for anyone considering a career in advertising, media or marketing. It has information on jobs in account management, planning, media, copywriting, art direction, sales promotion and TV production.

How to Get into Advertising Zusammenfassung

How to Get into Advertising Andrea Neidle

This book serves as an invaluable guide for all those wishing to break into the world of advertising, media and marketing communications. The wealth of hints and tips that range from the conventional to the non-conventional make this book insightful and invaluable. The author uses over twenty years experience in this industry to help anyone wishing to pursue a career in this field start off on the right foot.

How to Get into Advertising Bewertungen

This book is vital for any aspiring person who wishes to make a career in advertising. It fills a considerable gap and guides readers in very specific terms as to what steps they should take to enter this exciting, rewarding and stimulating industry. A wonderful guide to a fulfilling and satisfying craft. Archie Pitcher, CBE, Past President, Ogilvy & Mather London Ltd

Über Andrea Neidle

Andrea Neidle is Senior Lecturer at West Herts College. Before entering academia she worked for 20 years as a copywriter for clients such as Cadbury and Phillips

Inhaltsverzeichnis

1. Getting started 2. Getting in 3. The business of advertising 4. Account management 5. Account planning 6. The creative team 7. Advertising media 8. Marketing communications 9. Creative services 10. Selling yourself 11. Agency interviews and graduate training 12. Vocational courses 13. Courses: the students speak 14. The value of work experience 15. How they did it. 16. Directory References Index

Zusätzliche Informationen

Sku

GOR001645557

ISBN 13

9780826457677

ISBN 10

0826457673

Titel

How to Get into Advertising Andrea Neidle

Autor

Andrea Neidle

Zustand

Gebraucht - Sehr Gut

Bindung

Broschiert

Verlag

Cengage Learning EMEA

Datum

20020425

Anzahl der Seiten

224

Preise

N/A

Begleitschreiben

Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.

Hinweis

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