This expose of the wine industry aims to provide wine drinkers with a guideline to getting the best value for money. Specific wines are highlighted to illustrate both the best tastes available at reasonable prices and the absurdity of paying high prices for inferior products. The author sets out to demonstrate that wine bars and restaurants put people off wine, that wine tastings are worthless, that it is wrong to equate age with quality and that wine merchants are often woefully ignorant of their merchandise. The book discusses the adulteration of wine and reveals how drinks producers persuade the public to pay money not for taste, but for image. Wine expert Andrew Barr is a regular contributor on drinks topics to Vogue, Wine and Decanter magazines.