Brand Media Strategy Antony Young

Name: Brand Media Strategy von Antony Young
SKU: 9780230104747
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Brand Media Strategy Antony Young

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Zusammenfassung

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.

Brand Media Strategy Zusammenfassung

Brand Media Strategy: Integrated Communications Planning in a Digital Era Antony Young

Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.

Über Antony Young

ANTONY YOUNG CEO of Optimedia International Inc. and has been responsible for developing strategy and executing media campaigns across 16 different countries for some of the most influential global brands, including Sony, Coca-Cola, McDonald's, Nokia, Procter & Gamble, T-Mobile, and Toyota. He is the co-author of Profitable Marketing Communications and is a regular analyst and writer on media strategy for Advertising Age. In 2003, Young was rated by Mediaweek as one of the top 25 most influential people in the media industry.

Inhaltsverzeichnis

Brand Media Strategy Explained The New Rules of Engagement Outcomes, Not Outputs Why Coke and Pepsi Can't Have the Same Media Strategy Why Consumer Funnels are Back in Style Dashboards and Ten Other Ways of Measuring Marketing Effectiveness I Want My Subservient Chicken 1+1=3. Creating Wider Consumer Conversations in Media Bringing Everything under One Roof Execution is the X-Factor Brand Case Studies - Evaluating the Best of the Best Getting it Done - The Right Steps to Succeed

Zusätzliche Informationen

Sku

GOR003992158

ISBN 13

9780230104747

ISBN 10

0230104746

Titel

Brand Media Strategy: Integrated Communications Planning in a Digital Era Antony Young

Autor

Antony Young

Zustand

Gebraucht - Sehr Gut

Bindung

Gebundene Ausgabe

Verlag

Palgrave Macmillan

Datum

20110202

Anzahl der Seiten

256

Preise

N/A

Begleitschreiben

Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.

Hinweis

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