Arnold Palmer is many things to many people; world-famous golf immortal and sportsman, winner of seven Major championships, highly successful business executive, prominent advertising spokesman, aviator, golf course designer and consultant, devoted husband, father and grandfather, and a man with a down-to-earth common touch that has made him one of the most popular and accessible public figures in history. From relatively humble beginnings (his father was greens keeper at the Latrobe Country Club) Palmer went on to amass 92 tournament victories in his golfing career and to put together a successful and varied empire. Yet his magnetic personality and unfailing sense of kindness and thoughtfulness have endeared him to millions around the world - the foundation of 'Arnie's Army' Arnold Palmer's own account of his life story is characterised by the honesty and vigour of the man, and covers not only his childhood and early family life, but also his years in the Coast Guard service, his marriage to Winnie Palmer, his rise to fame and his life since then. Open, humorous, thoughtful and generous, Arnold Palmer's is one of the great human stories of our time.