NOT A CARE IN THE WORLD celebrates the golden age of comic postcards with a collection of iconic images of large and lovely ladies, henpecked husbands and saucy seaside humour. There has been fantastic interest in Bamforth products and many licenses have been issued over the past couple of years to re-establish the brand, with a multitude of merchandise being produced from cushions to seaside rock, mousemats to fridge magnets and, of course, to reprint limited editions of the iconic postcards.