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Pitch Invasion Barbara Smit

Pitch Invasion von Barbara Smit

Pitch Invasion Barbara Smit


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Zusammenfassung

Describes the story of how sport became so full of money. This book also tells the tales of some of the greatest sportsmen of all time, revealing the Pele pact, Boris Becker's unfortunate contribution to the demise of Puma, and just how Adidas helped Mohammed Ali win his biggest fight.

Pitch Invasion Zusammenfassung

Pitch Invasion: Adidas, Puma and the Making of Modern Sport Barbara Smit

Unlacing the story of how sport became so full of money ... Today, sport is big business, and Adidas and Puma are two of the biggest global brands, paying stars, clubs and competitions to wear their label, dominating everywhere from football pitches to magazine pages. This is the incredible story of how the rivalry between two brothers turned sport into an industry. Pitch Invasion also tells the tales of some of the greatest sportsmen of all time, revealing the Pele pact, Boris Becker's unfortunate contribution to the demise of Puma, and just how Adidas helped Mohammed Ali win his biggest fight. Reaching right up to today's world of multibillion-dollar corporations, looking at how the arrival of Nike affected the pitch and the significance of Adidas's recent takeover of Reebok, this is an incredible sporting drama of competition, greed, bribery, passion and shoes.

Über Barbara Smit

Barbara Smit is a business journalist based in Europe. She investigated the true story of Adidas and Puma over four years, interviewing those involved with the company, declassifying documents and unearthing exclusive stories. This book has been translated into six languages.

Zusätzliche Informationen

GOR001334080
9780141023687
0141023686
Pitch Invasion: Adidas, Puma and the Making of Modern Sport Barbara Smit
Gebraucht - Sehr Gut
Broschiert
Penguin Books Ltd
2007-08-02
320
N/A
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