Name: Retail Management: International Edition von Barry R Berman
SKU: 9780273768562
Price: 11.00 CHF
Availability: InStock

Retail Management: International Edition Zusammenfassung

Retail Management: International Edition Barry R Berman

For undergraduate and graduate retail management courses

The text that helps students thrive in today's retailing industry.

Without a predefined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today's changing and complex retail environment.

Inhaltsverzeichnis

Part One: An Overview of Strategic Retail Management
Chapter 1: An Introduction to Retailing
Chapter 2: Building and Sustaining Relationships in Retailing
Chapter 3: Strategic Planning in Retailing

Part Two: Situation Analysis
Chapter 4: Retail Institutions by Ownership
Chapter 5: Retail Institutions by Store-Based Strategy
Chapter 6: Web, Nonstore-Based, and Other Forms of Nontraditional Retailing

Part Three: Targeting Customers and Gathering Information
Chapter 7: Identifying and Understanding Consumers
Chapter 8: Information Gathering and Processing in Retailing

Part Four: Choosing a Store Location
Chapter 9: Trading-Area Analysis
Chapter 10: Site Selection

Part Five: Managing a Retail Business
Chapter 11: Retail Organization and Human Resource Management
Chapter 12: Operations Management: Financial Dimensions
Chapter 13: Operations Management: Operational Dimensions

Part Six: Merchandise Management and Pricing
Chapter 14: Developing Merchandise Plans
Chapter 15: Implementing Merchandise
Chapter 16: Financial Merchandise Management
Chapter 17: Pricing in Retailing

Part Seven: Communicating with the Customer
Chapter 18: Establishing and Maintaining a Retail Image
Chapter 19: Promotional Strategy

Part Eight: Putting It All Together
Chapter 20: Integrating and Controlling the Retail Strategy

Zusätzliche Informationen

Sku

GOR006311238

ISBN 13

9780273768562

ISBN 10

0273768565

Titel

Retail Management: International Edition Barry R Berman

Autor

Barry R Berman

Zustand

Gebraucht - Sehr Gut

Bindung

Broschiert

Verlag

Pearson Education Limited

Datum

2012-08-06

Anzahl der Seiten

620

Preise

N/A

Begleitschreiben

Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.

Hinweis

Dies ist ein gebrauchtes Buch. Es wurde schon einmal gelesen und weist von der früheren Nutzung Gebrauchsspuren auf. Wir gehen davon aus, dass es im Großen und Ganzen in einem sehr guten Zustand ist. Sollten Sie jedoch nicht vollständig zufrieden sein, setzen Sie sich bitte mit uns in Verbindung.