For courses in Retailing and Retail Management, offered by departments of Marketing and Fashion Merchandising programs at 2-year and 4-year colleges; and for a graduate-level course in Retail Management in MBA programs.
This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making.
BARRY BERMAN (Ph.D. in Business with majors in Marketing and Behavioral Science) is the Walter H. Bud Miller Distinguished Professor of Business and Professor of Marketing and International Business at Hofstra University. JOEL R. EVANS (Ph.D. in Business with majors in Marketing and Public Policy) is the RMI Distinguished Professor of Business and Professor of Marketing and International Business at Hofstra University.
While at Hofstra, each has been honored as a faculty inductee in Beta Gamma Sigma honor society, received multiple Dean's Awards for service, and been selected as the Teacher of the Year by the Hofstra M.B.A. Association. For several years, Drs. Berman and Evans were co-directors of Hofstra's Retail Management Institute and Business Research Institute. Both regularly teach undergraduate and graduate courses to a wide range of students.
Barry Berman and Joel R. Evans have worked together for more than 20 years in co-authoring several best-selling texts, including Retail Management: A Strategic Approach, Eighth Edition. They have also consulted for a wide variety of clients, ranging from small mom-and-pop retailers to Fortune 500 companies. They are co-founders of the American Marketing Association's Special Interest Group in Retailing and Retail Management, and currently serve on its board. They recently co-chaired the Academy of Marketing Science/American Collegiate Retailing Association's triennial conference. Retailing 2000: Launching the New Millennium. In 1999, they were featured speakers at the annual meeting of the National Retail Federation, the world's largest retailing trade association. Each has a chapter on retailing in the most recent edition of Dartnell's Marketing Manager's Handbook
Barry and Joel are both active Web practitioners (and surfers), and they have written and developed all of the content for the comprehensive, interactive Web site that accompanies Retail Management (www.prenhall.com/bermanevans ). They may be reached through the Web site or by writing to [email protected] (Barry Berman) and [email protected] (Joel R. Evans).
I. AN OVERVIEW OF STRATEGIC RETAIL MANAGEMENT.
1. An Introduction to Retailing.II. SITUATION ANALYSIS.
4. Retailing Institutions By Ownership.III. TARGETING CUSTOMERS AND GATHERING INFORMATION.
7. Identifying and Understanding Consumers.IV. CHOOSING A STORE LOCATION.
9. Trading-Area Analysis.V. MANAGING A RETAIL BUSINESS.
11. Retail Organization and Human Resource Management.VI. MERCHANDISE MANAGEMENT AND PRICING.
14. Developing Merchandise Plans.VII. COMMUNICATING WITH THE CUSTOMER.
18. Establishing and Maintaining a Retail Image.VIII. PUTTING IT ALL TOGETHER.
20. Integrating and Controlling the Retail Strategy.