The National Weapons Alliance rally in support of every American's god-given right to carry a concealed automatic weapon is meant to garner huge publicity, and the centrepiece of the event is none other than the NWA's newest spokesman, handsome country superstar Mitch Campbell. What no one suspects is that the Stetson-wearin', gun- totin', boot-scootin' Mitch Campbell is a fraud. His name is really Norman Kleinschmidt, a former snowboarder from Vermont and someone from his past is about to make this secret a big, big problem. When a dead immigrant turns up days before the rally, and game warden John Marlin starts to poke around, events begin to spiral out of control. Events that promise to bring down the carefully marketed Mitch Campbell, and the NWA along with him.