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Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy Bill Stinnett

Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy von Bill Stinnett

Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy Bill Stinnett

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Zusammenfassung

Offers marketing professionals a framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and, using that information to develop a strategy for influencing how and why the customer buys.

Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy Zusammenfassung

Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy Bill Stinnett

How to capture customers by learning to think the way they do

The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business".

Drawing upon his years of experience as a Fortune 500 consultant, he offers sales and marketing professionals a powerful framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and using that information to develop a winning strategy for influencing how and why the customer buys.

Über Bill Stinnett

Bill Stinnett is the founder and president of Sales Excellence, Inc. and the author of the bestselling Think Like Your Customer. Bill is a highly sought-after speaker appearing at sales meetings, conferences, conventions, and annual sales kickoffs worldwide for clients such as General Electric, Microsoft, SAP, Verizon, and IBM.

Zusätzliche Informationen

GOR002330445
9780071441889
0071441883
Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy Bill Stinnett
Bill Stinnett
Gebraucht - Sehr Gut
Broschiert
McGraw-Hill Education - Europe
2004-10-16
288
N/A
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