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Start with the Answer Bob Seelert

Start with the Answer von Bob Seelert

Start with the Answer Bob Seelert

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Zusammenfassung

Start with the Answer is a collection of bite-sized, powerful stories that are organized around the eight core areas of business. The book offers transformative insights and practical instruction to those aspiring to become high level executives and industry authorities-from the newest recruit to the seasoned executive.

Start with the Answer Zusammenfassung

Start with the Answer: And Other Wisdom for Aspiring Leaders Bob Seelert

The Chairman of Saatchi & Saatchi offers timeless wisdom on great business leadership Start with the Answer offers transformative insights and practical instruction for men and women determined to succeed as executives and industry leaders. The book presents and explores the eight dimensions of business life--preparation, building and managing a career, business strategy, business operations, finance and economics, leadership, culture and communication, and personal spirit and style. All successful business leaders must master these essentials in order to succeed in the fundamental challenges of business. This book will explain how to do that, and is the road map that today's lost business culture sorely needs. Based on his experience as a leader in a number of industries, Seelert presents both the philosophy and the nuts-and-bolts of a successful and happy career. Bob Seelert (New Canaan, CT) is Chairman of Saatchi & Saatchi, a leading global ideas and advertising company. A Harvard Business School graduate, he has been CEO of five companies, has built brands and businesses, been a party to two mega-mergers, and enacted numerous turnarounds. He has served on Boards of Directors of companies in the United States, the United Kingdom, and France.

Über Bob Seelert

Bob Seelert is Chairman of Saatchi & Saatchi, a leading global ideas and advertising company. A graduate of Harvard College and Harvard Business School, he has been CEO of five companies, has built brands and businesses, been a party to two mega-mergers, and enacted numerous turnarounds. He has served on boards of directors of companies in the United States, the United Kingdom, and France. He lives in New Canaan, Connecticut.

Inhaltsverzeichnis

INTRODUCTION. SECTION ONE: PREPARING FOR A CAREER IN BUSINESS. Go with Your Gut. Choosing the Right Path. What I Learned at Harvard. Expect the Unexpected. SECTION TWO: MANAGING YOUR CAREER. How to Choose a Career. The Interview. Your Clothes Are Talking about You. Sales Fundamentals. Every Memo Is an Ad about You. Get to Know Yourself Better. I'm an ENTJ, What Are You? You Learn More from Failure than from Success. How to Become a Senior Executive. The Importance of a Great Executive Assistant. You'll Need to Work Your Ass Off . Stay in Touch with Recruiters. SECTION THREE: PLANNING AND OTHER ESSENTIALS OF BUSINESS STRATEGY. Start with the Answer. How to Do Strategic Planning. Ten Rules for Leading the Turnaround of a Declining Business. Quick! You've Got 100 Days to Act. Establishing Objectives, Strategies, and Plans. Tape the Strategy to Your Forehead. Perfecting 100 Day Plans. What Does It Take to Get to the Top? Don't Ask, What's Wrong? Ask, What's Right? Sometimes You Have to Blow Up the Old and Start Anew. Don't Get Fat-Headed by Winning. Choose Your Partners with Care. The Acquirer Has Rights. Selecting the Right Formula for a Joint Venture. Centralization and Decentralization Do Not Mix. What's Your Inspirational Dream? Heaven and Hell in Europe. SECTION FOUR: BUSINESS OPERATIONS: LOOKING BEYOND THE OBVIOUS. Luck Is What Happens When Preparation Meets Opportunity. The Scarcest Resource of All. Generating Great Ideas. Cultivating Big Ideas. The Importance of Excellence in Execution. Cutting the Tail Off the Dog. The Importance of Being First to Market. Three Yards and a Cloud of Dust. One-Third of Consumers Do Two-Thirds of the Consuming. Ninety-Five Percent of Winning Is Anticipation. How to Defend Against a Competitor's Attack. And/And Beats Either/Or. Layoffs Are Hard. What Separates a Great Ad from a Good Ad? Secrets to Client Success. Who's Got the 'R'? SECTION FIVE: FINANCE AND ECONOMICS, OR DOLLARS AND SENSE. The Importance of Market Share Ratios. Breaking the Law of Diminishing Returns. How to Do Annual Planning. Don't Get Outfoxed by Low-Ballers. Delivering Budgets in a Client Organization. Achieving Budgets in an Advertising Agency. If I Knew What the Price of Green Coffee Was Going to Be Tomorrow, I Wouldn't Be Working Here. There Are Three C's in Pricing. Adam Smith on Pricing. SECTION SIX: LESSONS IN LEADERSHIP. What Is Leadership? Chairmen and Chief Executives. The Art and Science of Selecting the Chief Executive Officer. Evaluating High Performers. Evaluating the Chief Executive Officer. What Winners Learn from Losing. Occupy the High Ground. You Get What You Expect. Don't Tell, Ask. To Try and to Succeed. Delegation: The Art of Letting Go and Holding On. How Leaders Should Be Involved in Decision Making. Go Home and Sleep Like a Baby. Sometimes You Have to Fire People. Left-Brained Management of Right-Brained People. The Chief Executive Officer's Obligation. SECTION SEVEN: BUILDING CULTURE THROUGH COMMUNICATIONS. One Team, One Dream. Breakfast with Bob. Ability + Chemistry = Team. Nothing Is Impossible. Passionate, Competitive, Restless. Be Relentless, Be Relentless. I Can't Say Too Much about Communications. K-R Live. Repeating a Good Thing Is a Good Thing. Coin Your Own OHCCIMR. SECTION EIGHT: PERSONAL STYLE AND SPIRIT. Driving a Ford Fiesta. To Improve Your Performance at Work, Go Home. Staying Calm, Cool, and Collected. A Formula for Success. Listen to Your Barber. Two Words You Should Avoid. Have Fun While You Work. Foster a Foreign Language, It Makes You Less Foreign. Plus ca Change, Plus c'est la Meme Chose. Be True to Yourself. ACKNOWLEDGMENTS. INDEX.

Zusätzliche Informationen

GOR002892597
9780470450321
0470450320
Start with the Answer: And Other Wisdom for Aspiring Leaders Bob Seelert
Bob Seelert
Gebraucht - Sehr Gut
Gebundene Ausgabe
John Wiley & Sons Inc
20090515
256
N/A
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