Chapter 1The nature of business and management research
Chapter 2 Research process and proposal
Chapter 3Literature review
Chapter 4Research Ethics
Part IIResearch Approaches
Chapter 5 Quantitative and qualitative research
Chapter 6Sampling strategies: from one case to the whole population
Chapter 7 Survey Research
Chapter 8Secondary data, archival sources and content analysis
Chapter 9Observational, action and ethnographic research
Chapter 10Case Studies and Qualitative Interviews (NEW!)
Chapter 11Experiments
Part IIIResearch Instruments
Chapter 12Measurements and scales
Chapter 13Field work: questionnaire and responses
Chapter 14 Writing and presenting research outcomes
Part IV Statistical background (on CD-ROM)
Chapter 15Data preparation and description
Chapter 16Exploring, displaying and examining data
Chapter 17Hypothesis testing
Chapter 18Measure of association
Chapter 19Multivariate analysis: an overview