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Practice Management for Land, Construction and Property Professionals Brian Greenhalgh

Practice Management for Land, Construction and Property Professionals von Brian Greenhalgh

Practice Management for Land, Construction and Property Professionals Brian Greenhalgh


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Zusammenfassung

This book presents the expert views and practical experience of researchers and practitioners concerned with the challenges and skills required to manage professional service organisations in the construction and property industries.

Practice Management for Land, Construction and Property Professionals Zusammenfassung

Practice Management for Land, Construction and Property Professionals Brian Greenhalgh

Practice management for Land, Construction and Property Professionals presents the expert views and practical experience of researchers and practitioners concerned with the particular challenges and skills required to manage professional service organizations in the constuction and property industries. The book provides extensive coverage of the following key issues: management of creativity marketing of professional services professional ethics quality management business planning and strategic management Practice management for land, Construction and Property Professionals will be an important guide for those with management responsibiliie in the property and construction industries. Students working towards qualifications in the properrty and construction professions will also find the book a valuable reference and source of advice.

Über Brian Greenhalgh

Brian Greenhalgh

Inhaltsverzeichnis

Part One: The changing nature of professional work: introduction. the core values of construction professionals. the impact of information technologies on professional advice. the technical professional as a management consultant. a new management theory for professional organisations. Part Two: Managing professionalism and creativity: introduction. developing creativity as a core skill. human resource management and structured training. investing in people. managing teamwork and leading professsional people. leadership styles in professional fims. Part Three: Marketing professional services: introduction. creating a sustainable competitive advantage and managing prequalification team presentaions. marketing analysis and methods for professional firms. market analysis; the service/market matrix. the changing public sector marketplace and it's implications for private sector firms. marketing methods; client referrals. marketing methods; relationship marketing. Part Four: Professional ethics and quality of service: introduction. the development of ethical standards. are ethical standards good for business?. case study 1 - the ethical experience of surveyors in New Zealand. case study 2 - the perceptions of ethics in practice. defining service quality and the merits of introducing a formal system. can it work in construction? it's effects on contracting firms. Index.

Zusätzliche Informationen

GOR006870112
9780419213703
0419213708
Practice Management for Land, Construction and Property Professionals Brian Greenhalgh
Gebraucht - Sehr Gut
Gebundene Ausgabe
Taylor & Francis Ltd
19961128
318
N/A
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