Marketing Bronis Verhage (Professor of Marketing at Georgia State University's Robinson College of Business in Atlanta, USA)

Name: Marketing von Bronis Verhage (Professor of Marketing at Georgia State University's Robinson College of Business in Atlanta, USA)
SKU: 9781408064979
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Marketing Bronis Verhage (Professor of Marketing at Georgia State University's Robinson College of Business in Atlanta, USA)

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Zusammenfassung

Features perspectives from Europe, the Middle East, Africa and the wider world, embedded in a global context, offering a review of new priorities in marketing, as illustrated by a diverse selection of analyses of world-class companies' customer-focused strategies.

Marketing Zusammenfassung

Marketing: A Global Perspective (with CourseMate and eBook Access Card) Bronis Verhage (Professor of Marketing at Georgia State University's Robinson College of Business in Atlanta, USA)

Marketing: A Global Perspective is the much-anticipated EMEA edition of Grondslagen van de Marketing, the market leader in the Netherlands for over 25 years. In this bestseller, Dr Bronis Verhage strikes the right balance between marketing theory and practice. The text features perspectives from Europe, the Middle East, Africa and the wider world, embedded in a global context, offering a cutting-edge review of new priorities in marketing, as illustrated by a diverse selection of analyses of world-class companies' customer-focused strategies. **NOT FOR SALE TO THE NETHERLANDS**

Über Bronis Verhage (Professor of Marketing at Georgia State University's Robinson College of Business in Atlanta, USA)

Dr Bronis Verhage is Professor of Marketing at Georgia State University's Robinson College of Business in Atlanta, USA. A Dutch national and an American resident, Bronis has taught in the United Arab Emirates and at European business schools. He has published numerous articles on marketing in leading academic journals including the International Journal of Research in Marketing and Journal of the Academy of Marketing Science.

Inhaltsverzeichnis

Part 1 Insight into Marketing 1. What is marketing? 2. Strategy development and marketing planning 3. The marketing environment Part 2 Analyzing the Market 4. Buying behaviour 5. Marketing research and marketing information 6. Market segmentation and positioning Part 3 Product Decisions 7. Product strategy and services marketing 8. New product development Part 4 Promotion Decisions 9. Marketing communication strategies 10. Advertising 11. Sales management Part 5 Pricing Decisions 12. Pricing strategies and price determination Part 6 Distribution Decisions 13. Distribution 14. Retailing 15. Global marketing

Zusätzliche Informationen

Sku

GOR007671269

ISBN 13

9781408064979

ISBN 10

1408064979

Titel

Marketing: A Global Perspective (with CourseMate and eBook Access Card) Bronis Verhage (Professor of Marketing at Georgia State University's Robinson College of Business in Atlanta, USA)

Autor

Bronis Verhage (Professor of Marketing at Georgia State University's Robinson College of Business in Atlanta, USA)

Zustand

Gebraucht - Sehr Gut

Bindung

Gebundene Ausgabe

Verlag

Cengage Learning EMEA

Datum

2013-09-30

Anzahl der Seiten

776

Preise

N/A

Begleitschreiben

Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.

Hinweis

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