Direct observation of innovating firms in competitive action is a highly relevant way to learn about business strategy. This collection of cases provides a sample of strategic innovation in action. The cases chosen illustrate a variety of innovative possibilities in different sectors. Each of the firms described has achieved some kind of fundamental transformation. Briefings at the beginning of the cases, together with an introductory and concluding chapter, help draw out the key themes and learning points. Issues covered include: innovation in product or process technologies; enhancement of employee competencies; creation of new market linkages and supplier networks; leadership skills; and team and project management. The cases are drawn from the USA, Europe and the Far East, making this an international resource for use on executive, MBA and some advanced undergraduate courses in business policy.