Who could have known that a strip launched by cartoonist Charles M Schulz on 2nd October 1950 in seven US newspapers would impact the world for decades to come. With philosophical humour, subtle social commentary, quotable wisdom and irresistible charm, Peanuts grew to become not just the best-known, most-loved comic strip ever created, but a true global phenomenon. 60 years on, Peanuts now appears in over 2,200 newspapers, on iTunes, through wireless and TV channels in 75 countries and in 25 languages around the world, with hundreds of consumer products available for purchase in virtually all retail channels.