Warenkorb
Kostenloser Versand
Unsere Operationen sind klimaneutral

Strategic Management Essentials Charles W. L. Hill

Strategic Management Essentials von Charles W. L. Hill

Strategic Management Essentials Charles W. L. Hill


8.00
Zustand - Gut
Nur noch 1

Zusammenfassung

Based on real-world practices, this text on strategic management features an emphasis on the business model concept as a way of framing the issues of competitive advantage. It helps students explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics.

Strategic Management Essentials Zusammenfassung

Strategic Management Essentials Charles W. L. Hill

STRATEGIC MANAGEMENT ESSENTIALS, 2E, International Edition is a brief version of the authorsA market-leading text THEORY OF STRATEGIC MANAGEMENT, 8E, International Edition, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the textAs presentation of strategic management features an increased emphasis on the business model concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companiesuboth domestic and internationaluso that students gain practice putting chapter concepts into action.

Inhaltsverzeichnis

Part 1: THE STRATEGIC MANAGEMENT LANDSCAPE. 1. The Strategy-Making Process for Competitive Advantage. 2. Stakeholders, the Mission Statement, Corporate Governance, and Ethics. Part 2: DETERMINING COMPETITIVE ADVANTAGE. 3. External Analysis. 4. Foundation of Competitive Advantage. Part 3: MAINTAINING LONG-RUN COMPETITIVE ADVANTAGE. 5. Positioning of Business-Level Strategy. 6. Choosing Global Entry Strategies. 7. Corporate-Level Strategy. Part 4: STRATEGY IMPLEMENTATION. 8. Implementing Change to Build a Company. 9. Organizational Design. Part 5: CASES IN STRATEGIC MANAGEMENT. Case 1: Boeing Commercial Aircraft: Comeback? Case 2: The Home Videogame Industry: Pong to Xbox 360. Case 3: SAP and the Evolving Enterprise Resource Planning Software Industry. Case 4: Whole Foods Market: Will There Be Enough Organic Food to Satisfy the Growing Demand? Case 5: Honda Motor Company and Hybrid Electric Vehicles. Case 6: Procter & Gamble: The Beauty/Feminine Care Segment of the Consumer Goods Industry. Case 7: Philips versus Matsushita: A New Century, a New Round. Case 8: Mired in Corruption--Kellogg Brown & Root in Nigeria.

Zusätzliche Informationen

GOR012417099
9780324788495
0324788495
Strategic Management Essentials Charles W. L. Hill
Gebraucht - Gut
Broschiert
Cengage Learning, Inc
20090201
400
N/A
Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Dies ist ein gebrauchtes Buch. Es wurde schon einmal gelesen und weist von der früheren Nutzung Gebrauchsspuren auf. Wir gehen davon aus, dass es im Großen und Ganzen in einem guten Zustand ist. Sollten Sie jedoch nicht vollständig zufrieden sein, setzen Sie sich bitte mit uns in Verbindung.