RICE picked the name of their company because it is a basic survival product for many people in the world. They like to show people how the basics of everyday life can be made so much more enjoyable by bringing colour and a sense of fun to daily living, whether by using colourful accessories in the kitchen or by introducing colourful fabrics, textures and hints of humour in to the living room.
Danish design is not all about cool and calm interiors. RICE Style is all about fun, colour and enjoyment. RICE creates innovative homewares collections that are ethically sourced and produced. They are in stores all over the world from Liberty in London and John Lewis in the UK and Illum in Copenhagen to Huset in Malibu and So Perfect Eats in Denver USA. The book features RICE style applied to a variety of homes, from a contemporary Copenhagen apartment to a simple country retreat, a comfortable family home to an ultra modern studio space.
Happy Home is a beautiful demonstration of the RICE ethos, and how its warm and caring, fun and funky aesthetic can be applied in living spaces, kitchens, bedrooms, children' s rooms and outdoor areas.