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End of the Road Chris Brady

End of the Road von Chris Brady

End of the Road Chris Brady

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Zusammenfassung

Presents a darn good read.

End of the Road Zusammenfassung

End of the Road: the true story of the downfall of Rover Chris Brady

End of the Road? It is now. Here's the full story, with unparalleled access Chris Brady and Andrew Lorenz, who so accurately predicted that the merger of BMW with Rover would spell the end of the last British-owned motor company now tell the full untold story, from beginning to end.

End of the Road Bewertungen

No other M&A case study is more educative in demonstrating the importance of brand than the BMW-Rover debacle. Narrated superbly well by Brady and Lorenz - The Independent 13 March 2008

Über Chris Brady

Dr. Chris Brady is currently the Director of Studies for the General and Strategic Management MBA at the City University Business School, London, and Head Business Coach at Cape Consulting. He has published on topics as varied as US foreign policy, Cabinet government, teamwork, education, the environment, intelligence failures and the United Nations. Andrew Lorenz, former Business Editor of the Sunday Times, is currently the Director of Financial Dynamics, Business Communications. His previous roles have included Deputy City Editor of the Sunday Telegraph, City correspondent on The Scotsman as well as Industrial Editor at The Journal, Newcastle. Andrew has published many articles and columns, and has had contributions broadcast on BBC Radio and ITV television.

Inhaltsverzeichnis

Contents: About the Authors Acknowledgements Introduction Part 1 - Before BMW 1 A coup for whom? Part 2 - Strategy without reality 2 The honeymoon 3 The Rover legacy 4 The challenges 5 The tactic 6 Dawn breaks 7 Evaluation Part 3 - Sir Walter's rally 8 Overlapping strategy 9 Rapids ahead! 10 Did the earth move for you? 11 The Holy Grail 12 The evaluation Part 4 - No return 13 Every man for himself 14 Last chance saloon 15 Escape to Alchemy? 16 Escape to Phoenix? 17 Lessons? What goes round... 18 The Phoenix and the Scorpions

Zusätzliche Informationen

GOR002494415
9780273706533
0273706535
End of the Road: the true story of the downfall of Rover Chris Brady
Chris Brady
Gebraucht - Sehr Gut
Broschiert
Pearson Education Limited
20051024
256
N/A
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