This is a new and exciting text for those studying A level business studies and could also be used by those doing a GNVQ or HND. The book has been specifically designed to fit the new A level syllabus. Features of the book include: * chapters that focus first on provocative and relevant issues before going on to look at how business studies can be used to investigate and understand these * integrated case studies to help link different areas of business * a vast number of case studies, essay questions, data response questions and multiple choice questions from the boards are supplied to help exam preparation * definitions of all key terms used supplied in the margin in an easy to use form * IT and other core skills integrated into assignments * includes guidelines for an enterprise project and other integrated assignments * attractive and well illustrated Designed for today's student, the lively practical approach taken by this book will enable students to apply their knowledge to the world around them and encourage them to question concepts