A clear and robust business strategy is essential to any successful enterprise. It must be understood to employees, customers and stakeholders, and must have the universal support of the entire leadership team and board of directors. Strategic Business Planning outlines a proven business planning system which will help any organization to develop a lasting business plan. Based on work with some 80 businesses in Europe, the United States and Asia, and developed over a period of 14 years, this unique book is structured in three parts: the strategic business planning framework; strategic concepts that allow for change; the strategic planning process. In this fully updated second edition, Clive Reading offers a unique business planning system that will improve the performance and competitive position of any commercial or not-for-profit organization.