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Business Analysis with Microsoft Excel Conrad Carlberg

Business Analysis with Microsoft Excel von Conrad Carlberg

Business Analysis with Microsoft Excel Conrad Carlberg


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Business Analysis with Microsoft Excel Zusammenfassung

Business Analysis with Microsoft Excel Conrad Carlberg

Whether you own a small business or work for a large corporation-whether you are looking for help making financial and business decisions-this book is for you. Business Analysis with Microsoft (R) Excel, Third Edition, provides in-depth information that will streamline your use of the tools within Excel. Professional advice and guidance from an experienced author provide the answers to your most pressing questions:

* What's the relationship between my cost of goods sold and my inventory?

* How do I get Excel to keep these values up-to-date on my income statement and my balance sheet?

* I have to track service quality over time. How can I automate that using Excel charts?

* How can I forecast future demand for my products, based on prior sales results?

* What's the difference between financial leverage and operating leverage? How do I calculate them using my financial records?

* I need to project my financials for next year. Does Excel have a tool for that? What do I need to know to use it effectively?

* How do I do all these things using the new Ribbon in Excel 2007?

* What are the best ways to automate a connection between Excel and an external database?

Category Spreadsheets

Covers Applicable for versions of Microsoft Excel 97 to 2007

User Level Intermediate-Advanced

More great stuff... is just a click away!

* Sample journals and ledgers; examples of trial balances, income statements, and balance sheets

* Custom functions, such as FIFO and LIFO, for inventory management

* VBA routines that automate the creation of forecasts, quality control charts, and sales and marketing analysis

* Statistical process control charts: P charts, X-and-S charts, X-and-MR charts

* Forecasting tools: Seasonal smoothing and ARIMA model identification

quote from the front cover

Conrad takes the time to give the readers an easy-to-follow step-by-step understanding of the material, accompanied by clear illustrations, making this an excellent book to learn the material. I recommend this book to anyone wanting to gain more expertise in using and manipulating business data from within Excel.

-Bob Umlas, Excel MVP

Über Conrad Carlberg

Conrad Carlbergis president of Network Control Systems, Inc., a software-development and consulting firm that specializes in statistical and database applications. He holds a Ph.D. in statistics and is a many-time recipient of Microsoft's Most Valuable Professional Award. He lives near San Diego.

Inhaltsverzeichnis

Introduction............................................................................................... 1

Taking It on Faith.............................................................................. 2

About the Platform............................................................................ 3

How This Book Is Organized............................................................. 4

Two Special Skills: Named Ranges and Array Formulas..................... 4

Assigning Names....................................................................... 5

Using Array Formulas................................................................ 6

Conventions Used in This Book......................................................... 6

I Analyzing Financial Statements

1 Working with Income Statements......................................................... 11

Keeping Score................................................................................. 11

Choosing the Right Perspective................................................. 12

Defining Two Purposes for Accounting...................................... 12

Using the Income Statement.............................................................. 13

Choosing a Reporting Method.................................................. 13

Measuring the Operating and Nonoperating Segments............... 17

Moving from the General Journal to the Income Statement................. 18

Getting the General Journal into Excel........................................ 18

Understanding Absolute, Relative, and Mixed References.......... 19

Getting the Journal Data to the Ledger...................................... 20

Getting the Ledger Data to the Income Statement..................... 23

Managing the Financial Analyses with Accrual Accounting................ 24

Organizing with Traditional vs. Contribution Approaches.................. 29

Summary......................................................................................... 30

2 Balance Sheet: Current Assets............................................................. 31

Designing the Balance Sheet............................................................. 32

Understanding Balance Sheet Accounts.................................... 32

Understanding Debit and Credit Entries.................................... 33

Getting a Current Asset Cash Balance.............................................. 34

Using Sheet-Level Names........................................................ 35

Getting a Cash Balance for Multiple Cash Accounts................. 37

Handling Restricted Cash Accounts.......................................... 39

Getting a Current Asset Accounts Receivable Balance....................... 40

Allowing for Doubtful Accounts............................................... 41

Using the Aging Approach to Estimating Uncollectibles............. 42

Using the Percentage of Sales Approach to Estimating Uncollectibles 44

Getting a Prepaid Expenses Balance................................................. 44

Dealing with Insurance as a Prepaid Expense............................ 45

Getting a Current Asset Balance....................................................... 47

Understanding the Inventory Flow............................................ 48

Closing the Inventory Account................................................. 48

Closing the Revenue and Expense Accounts............................. 49

Summary......................................................................................... 50

3 Valuing Inventories for the Balance Sheet............................................. 51

Valuing Inventories.......................................................................... 51

Using Specific Identification..................................................... 52

Using Average Cost................................................................. 58

Using FIFO............................................................................. 62

Using LIFO............................................................................. 69

Comparing the Four Valuation Methods........................................... 70

Handling Purchase Discounts........................................................... 72

Using Perpetual and Periodic Inventory Systems............................... 73

Calculating Turns Ratios................................................................... 75

Summary......................................................................................... 77

4 Summarizing Transactions: From the Journals to the Balance Sheet....... 79

Understanding Journals.................................................................... 80

Understanding Special Journals................................................ 81

Structuring the Special Sales Journal......................................... 81

Structuring the Special Purchases Journal................................. 83

Building Dynamic Range Names............................................... 83

Using Dynamic Range Names in the Journals............................ 85

Structuring the Cash Receipts Journal....................................... 86

Structuring the Cash Payments Journal..................................... 88

Understanding Ledgers.................................................................... 89

Creating the General Ledger.................................................... 90

Creating Subsidiary Ledgers.................................................... 92

Automating the Posting Process............................................... 93

Opening the Workbooks....................................................... 100

Getting a Current Liabilities Balance............................................... 102

Summary....................................................................................... 103

5 Working Capital and Cash Flow Analysis........................................... 105

Matching Costs and Revenues....................................................... 105

Broadening the Definition: Cash vs. Working Capital...................... 107

Determining the Amount of Working Capital........................... 108

Determining Changes in Working Capital................................ 113

Analyzing Cash Flow..................................................................... 116

Developing the Basic Information........................................... 118

Summarizing the Sources and Uses of Working Capital.......... 120

Identifying Cash Flows Due to Operating Activities................. 121

Combining Cash from Operations with Cash from Nonoperating Transactions 122

Summary....................................................................................... 123

6 Statement Analysis............................................................................. 125

Understanding a Report by Means of Common-Sizing.................... 126

Using Common-Sized Income Statements.............................. 126

Using Common-Sized Balance Sheets.................................... 128

Using Comparative Financial Statements................................ 129

Using Dollar and Percent Changes in Statement Analysis................ 131

Assessing the Financial Statements......................................... 132

Handling Error Values............................................................ 133

Evaluating Percentage Changes.............................................. 134

Common-Sizing for Variance Analysis............................................ 135

Common-Sizing by Headcount....................................................... 139

Summary....................................................................................... 141

7 Ratio Analysis.................................................................................... 143

Interpreting Industry Averages and Trends..................................... 144

Comparing Ratios Within Industries........................................ 145

Analyzing Ratios Vertically and Horizontally........................... 146

Getting a Basis for Ratios....................................................... 147

Analyzing Profitability Ratios.......................................................... 150

Finding and Evaluating Earnings Per Share.............................. 150

Determining Gross Profit Margin............................................ 151

Determining Net Profit Margin............................................... 153

Determining the Return on Assets (ROA)............................... 154

Determining the Return on Equity (ROE)................................ 155

Analyzing Leverage Ratios............................................................. 156

Determining the Debt Ratio.................................................... 157

Determining the Equity Ratio.................................................. 157

Determining the Times Interest Earned Ratio........................... 158

Analyzing Liquidity Ratios.............................................................. 159

Determining the Current Ratio................................................ 159

Determining the Quick Ratio.................................................. 160

Analyzing Activity Ratios................................................................ 161

Determining the Average Collection Period............................. 161

Determining Inventory Turnover............................................. 162

Summary....................................................................................... 163

II Financial Planning and Control

8 Budgeting and Planning Cycle............................................................ 167

Creating Pro Forma Financial Statements....................................... 167

Forecasting by Percentage of Sales........................................ 169

Performing Sensitivity Analysis............................................... 175

Moving from the Pro Forma to the Budget..................................... 176

Projecting Quarterly Sales...................................................... 176

Estimating Inventory Levels.................................................... 177

Fitting the Budget to the Business Plan.................................... 180

Summary....................................................................................... 181

9 Forecasting and Projections............................................................... 183

Making Sure You Have a Useful Baseline...................................... 184

Moving Average Forecasts............................................................ 185

Creating Forecasts with the Moving Average Add-In............. 188

Dealing with the Layout of Excel's Moving Averages.............. 189

Creating Moving Average Forecasts with Excel's Charts........ 190

Forecasting with Excel's Regression Functions............................... 192

Making Linear Forecasts: The TREND Function.................... 192

Making Nonlinear Forecasts: The GROWTH Function........... 194

Creating Regression Forecasts with Excel's Charts................. 198

Forecasting with Excel's Smoothing Functions................................ 199

Projecting with Smoothing...................................................... 199

Using the Exponential Smoothing Add-In............................... 200

Choosing a Smoothing Constant............................................. 202

Making Smoothed Forecasts Handle Seasonal Data............... 204

Using the Box-Jenkins ARIMA Approach: When Excel's Built-In Functions Won't Do 206

Understanding ARIMA Basics............................................... 207

Charting the Correlograms..................................................... 208

Starting with Correlograms to Identify a Model....................... 208

Identifying Other Box-Jenkins Models.................................... 210

Summary....................................................................................... 212

10. Measuring Quality............................................................................ 215

Monitoring Quality Through Statistical Process Control................... 215

Using Averages from Samples................................................ 216

Using X-and-S Charts for Variables....................................... 217

Interpreting the Control Limits................................................ 220

Using P-Charts for Dichotomies............................................. 224

Choosing the Sample Size...................................................... 226

Determining That a Process Is Out of Control......................... 227

Using X-and-MR Charts for Individual Observations.............. 231

Creating SPC Charts Using Excel.......................................... 231

Performing Acceptance Sampling................................................... 234

Charting the Operating Characteristic Curve........................... 235

Using Worksheet Functions for Quality Control.............................. 240

Sampling Units from a Finite Population.................................. 240

Sampling Units from a Nonfinite Population............................ 242

Sampling Defects in Units....................................................... 244

Using the CRITBINOM Function.......................................... 246

Summary....................................................................................... 250

III Investment Decisions

11. Examining a Business Case: Investment............................................ 253

Developing a Business Case........................................................... 253

Getting Consensus for the Plan............................................... 254

Showing Your Work............................................................. 256

Developing the Excel Model.......................................................... 257

Summary....................................................................................... 264

12. Examining Decision Criteria for a Business Case............................... 265

Understanding Payback Periods..................................................... 265

Understanding Future Value, Present Value, and Net Present Value 270

Calculating Future Value........................................................ 270

Calculating Present Value....................................................... 270

Calculating Net Present Value................................................ 271

Shortening the Payback Period...................................................... 273

Summary....................................................................................... 277

13. Creating a Sensitivity Analysis for a Business Case........................... 279

Reviewing the Business Case......................................................... 279

Managing Scenarios....................................................................... 280

Saving a Scenario for the Base Case...................................... 282

Developing Alternative Scenarios........................................... 284

Developing Scenarios That Vary Expenses............................. 286

Summarizing the Scenarios..................................................... 287

Measuring Profit............................................................................ 288

Calculating Internal Rate of Return......................................... 288

Calculating Profitability Indexes.............................................. 290

Estimating the Continuing Value.............................................. 291

Varying the Discount Rate Input..................................................... 292

Using the Goal Seek Tool.............................................................. 294

Summary....................................................................................... 296

14. Planning Profits................................................................................ 297

Understanding the Effects of Leverage............................................ 297

Analyzing Operating Leverage........................................................ 298

Planning by Using the DOL.................................................... 307

Analyzing Financial Leverage......................................................... 308

Determining the Debt Ratio.................................................... 309

Determining the Times Interest Earned Ratio........................... 310

Summary....................................................................................... 310

15. Making Investment Decisions Under Uncertain Conditions................ 311

Using Standard Deviations............................................................. 311

Understanding Confidence Intervals............................................... 315

Using Confidence Intervals in a Market Research Situation..... 315

Refining Confidence Intervals................................................. 318

Using Regression Analysis in Decision Making................................ 319

Regressing One Variable onto Another................................... 319

Avoiding Traps in Interpretation: Association vs. Causation..... 325

Regressing One Variable onto Several Other Variables: Multiple Regression 326

Estimating with Multiple Regression........................................ 334

Summary....................................................................................... 338

16. Fixed Assets.................................................................................... 339

Determining Original Cost.............................................................. 339

Determining Costs................................................................. 340

Choosing Between Actual Cost and Replacement Cost.......... 341

Depreciating Assets....................................................................... 342

Using Straight-Line Depreciation............................................ 344

Using the DB Function........................................................... 345

Using the DDB Function to Calculate Depreciation................. 348

Using Variable Declining Balance Depreciation....................... 349

Using Sum-of-Years'-Digits Depreciation.............................. 351

Summary....................................................................................... 352

IV Sales and Marketing

17. Revenue Recognition and Income Determination............................... 355

Revenue Recognition in Theory...................................................... 355

The Earning Process...................................................................... 356

Recognizing Revenue During Production......................................... 358

Using the Percentage of Completion Method.......................... 358

The Completed Contract Method.......................................... 360

Recognizing Revenue at Completion of Production......................... 360

Recognizing Revenue with the Point of Sale Method....................... 361

Making Sales on Credit......................................................... 362

Incurring Costs After the Point of Sale.................................... 363

Allowing for Return Privileges................................................ 363

Recognizing Revenue During the Cash-Collection Process.............. 364

Using the Installment Method................................................. 364

Using the Cost Recovery Method.......................................... 365

Recognizing Revenue in Different Industries.................................... 366

Recognizing Revenue in Service Industries.............................. 366

Recognizing Revenue in Manufacturing Industries.................... 366

Understanding the Impact of Revenue-Recognition Methods........... 366

Summary....................................................................................... 367

18. Importing Business Data into Excel................................................... 369

Creating and Using ODBC Queries................................................ 370

Preparing to Import Data....................................................... 370

Specifying Data Sources........................................................ 371

Creating Queries with the Query Wizard................................ 374

Creating Queries with Microsoft Query.................................. 377

Creating Parameterized Queries in Microsoft Query............... 380

Using Joins in Microsoft Query.............................................. 380

Working with External Data Ranges............................................... 381

Managing Security Information............................................... 382

Arranging Automatic Refreshes.............................................. 384

Setting Other Data Range Options......................................... 385

Importing Data to Pivot Tables and Charts............................. 385

Creating and Using Web Queries................................................... 389

Using Parameterized Web Queries................................................. 391

Using VBA to Update an External Database.................................. 393

Structuring the Worksheet...................................................... 394

Editing the Record's Values................................................... 395

Adding New Records to the Recordset.................................. 399

Choosing to Use DAO.......................................................... 401

Updating the Database Using ADO................................................ 402

Choosing to Use ADO.......................................................... 402

Using ADO to Update a Database......................................... 403

Summary....................................................................................... 406

19. Analyzing Contributions and Margins................................................ 407

Calculating the Contribution Margin................................................ 408

Using Unit Contribution.................................................................. 411

Increasing the Contribution Margin......................................... 412

Creating an Operating Income Statement................................ 413

Finding the Break-Even Point......................................................... 413

Calculating Break-Even in Units............................................. 414

Calculating Break-Even in Sales............................................. 415

Calculating Break-Even in Sales Dollars with an Expected Level of Profit 416

Charting the Break-Even Point............................................... 417

Choosing the Chart Type....................................................... 419

Making Assumptions in Contribution Analysis................................. 421

Linear Relationships............................................................... 421

Assignment of Costs.............................................................. 422

Constant Sales Mix................................................................ 422

Worker Productivity.............................................................. 422

Determining Sales Mix................................................................... 423

Analyzing Segment Margin............................................................. 424

Summary....................................................................................... 425

20. Pricing and Costing.......................................................................... 427

Using Absorption and Contribution Costing.................................... 428

Understanding Absorption Costing......................................... 428

Understanding Contribution Costing....................................... 433

Applying the Contribution Approach to a Pricing Decision...... 436

Using Contribution Analysis for New Products............................... 438

Allocating Expenses to Product Lines..................................... 440

Varying the Inputs.................................................................. 441

Estimating the Effect of Cross-Elasticity.......................................... 442

Summary....................................................................................... 444

Appendixes

A What's on the Web Site?................................................................... 449

B Glossary............................................................................................ 451

0789736640, TOC, 5/22/2007

Zusätzliche Informationen

GOR002328131
9780789736642
0789736640
Business Analysis with Microsoft Excel Conrad Carlberg
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Pearson Education (US)
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