First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon Darren Rovell
Gatorade invented the sports drink 40 years ago, and it has been first in the marketplace (by a long shot) ever since. But it's more than just a thirst quencher and a dominant brand. First in Thirst is the story of a phenomenon that grew from the practice fields of college football into a true icon of the way we play, watch, and experience sports - from the Pee Wees to the pros. Published to coincide with the 40th anniversary of Gatorade's invention, First in Thirst is equally a sports story, from its invention and testing with the University of Florida Gators to the gatorade bath and its near-universal appeal to athletes, coaches and sports fans everywhere.