This book fills the need for an up-to-date guide linking recent advances in animal science and marketing to the practical business of producing beef profitably on the farm. Special emphasis is placed on a planned approach in all aspects of production from selection of breeding stock and grassland management to effective well-costed marketing. Beef systems are described in detail, standards of performance are set and actual results from farms used to demonstrate how high levels of cattle performance and efficient grassland utilization are the key to profitable production.