Management: An Introduction, by David Boddy - with MyManagementLab Zusammenfassung
Management: An Introduction, by David Boddy - with MyManagementLab David Boddy
An academically rigorous guide for first courses in management with innovative employability content and key topics such as entrepreneurship and sustainability integrated throughout.
Inhaltsverzeichnis
Preface to the first edition Preface to the sixth edition Guided tour of the book Guided tour of MyManagementLab Acknowledgements Part 1 An Introduction TO managment 1 Managing in organisations 2 Models of management Part 1 Case: Apple Inc. Part 1 Employability skills Part 2 The environment of Mangement 3 Organisation cultures and contexts 4 Managing internationally 5 Corporate responsibility Part 2 case: BP Part 2 Employability skills Part 3 Planning 6 Planning 7 Decision making 8 Managing strategy 9 Managing marketing Part 3 case: The Virgin Group Part 3 Employability skills Part 4 Organising 10 Organisation structure 11 Human resource management 12 Information systems and e-business 13 Creativity, innovation and change Part 4 case: The Royal Bank of Scotland Part 4 Employability skills Part 5 Leading 14 Influencing 15 Motivating 16 Communicating 17 Teams Part 5 case: British Heart Foundation Part 5 Employability skills Part 6 Controlling 18 Managing operations and quality 19 Performance measurement and control 20 Finance and budgetary control Part 6 case: Tesco Part 6 Employability skills Glossary References Index
Zusätzliche Informationen
GOR009517550
9781292004471
1292004479
Management: An Introduction, by David Boddy - with MyManagementLab David Boddy
Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
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