I'd Like the World to Buy a Coke David Greising

Name: I'd Like the World to Buy a Coke von David Greising
SKU: 9780471345947
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I'd Like the World to Buy a Coke David Greising

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Zusammenfassung

Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it. The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history.

I'd Like the World to Buy a Coke Zusammenfassung

I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta David Greising

Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it...The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEO's of our time. Yet little is known of this corporate maverick. This is his story.

I'd Like the World to Buy a Coke Bewertungen

"Roberto C. Goizueta left a legacy that extends far beyond Coca-Cola. He's the man who showed that a company could expand by narrowing its focus to soft drink sales and that a brand name could become a marketing juggernaut"-The Wall Street Journal (October 20, 1997)

Inhaltsverzeichnis

Cuba, Castro, and Coke. Flight to the Top. "The Spanish Inquisition." A Break from the Past: Diet Coke and Columbia Pictures. "Give Me Back My Coke!". Changing the Script: The Bottler Spinoff and Escape from Hollywood. Coca-Colonization. "Always" a Great Shootout. The Big Brand Machine. The Games Roberto Played. "It's Coca-Cola Heaven". Epilogue: The Song at Church. Notes. Index.

Zusätzliche Informationen

Sku

GOR002797192

ISBN 13

9780471345947

ISBN 10

0471345946

Titel

I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta David Greising

Autor

David Greising

Zustand

Gebraucht - Sehr Gut

Bindung

Broschiert

Verlag

John Wiley and Sons Ltd

Datum

1999-06-08

Anzahl der Seiten

334

Preise

N/A

Begleitschreiben

Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.

Hinweis

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