"Managing for Excellence" is a new approach to managing people that enables you to raise performance from merely good to positively outstanding. Bradford and Cohen's "Manager as Developer" concept has proved itself in many companies, both small and large. Demonstrating a fundamental shift in the roles of superiors and subordinates, "Managing for Excellence" shows managers how to get their staffs to share responsibility for managing a unit. Subordinates then feel the same responsibility as the manager for the way the unit works. This is not soft management, but a tough, pragmatic way to get commitment, build high performance and develop people for greater responsibility. The "Manager as Developer" concept has been quietly changing the way managers do their jobs and making organizations more competitive and profitable.