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Strategic Management David Lei

Strategic Management von David Lei

Strategic Management David Lei


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Zusammenfassung

Explores how firms build, extend, organize, and sustain a competitive advantage, focusing on five key themes: distinctive competence, quality, globalization, change, and ethics. This text takes an applications-oriented approach and is organized to reflect the stages that a firm goes through while implementing the strategic process.

Strategic Management Zusammenfassung

Strategic Management: Building and Sustaining Competitive Advantage David Lei

Do you know how to get the competitive advantage? STRATEGIC MANAGEMENT: BUILDING AND SUSTAINING COMPETITIVE ADVANTAGE shows you in detail how the world's top companies build, extend, and sustain a competitive advantage. How do they do it? Through distinctive competence, quality, globalization, change, and ethics. And because this business textbook is rich with study tools, STRATEGIC MANAGEMENT: BUILDING AND SUSTAINING COMPETITIVE ADVANTAGE gives you the competitive advantage on the test as well!

Inhaltsverzeichnis

1. Introduction. 2. The Competitive Environment: Assessing Industry Attractiveness. 3. Firm Capabilities: Assessing Strengths and Weaknesses. 4. Opportunities for Distinction: Building Competitive Advantage. 5. Shifts in Competitive Advantage: Responding to Environmental Change. 6. Corporate Strategy: Leveraging Resources to Extend Advantage. 7. Global Strategy: Harnessing New Markets to Extend Advantage. 8. Strategic Alliances: Competing and Cooperating for Advantage. 9. Designing Organizations for Advantage. 10. Balancing Integration and Change: Building Learning Organizations. 11. Corporate Governance: Instilling Principles for Enduring Advantage.

Zusätzliche Informationen

GOR003940428
9780324226218
0324226217
Strategic Management: Building and Sustaining Competitive Advantage David Lei
Gebraucht - Sehr Gut
Broschiert
Cengage Learning, Inc
2005-08-24
560
N/A
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