Tough Calls - AT&T and the Hard Lessons Learned from the Telecom Wars Dick Martin

Name: Tough Calls - AT&T and the Hard Lessons Learned from the Telecom Wars von Dick Martin
SKU: 9780814472439
Price: 22.00 CHF
Availability: InStock

Tough Calls - AT&T and the Hard Lessons Learned from the Telecom Wars Dick Martin

22.00

Zustand - Sehr Gut

Nur noch 1

Sehr Gut

Zusammenfassung

Presents an insider's account of how AT&T tried to cope with competition, economic turmoil, and media scrutiny. This is the story of the phone company that reveals how the strategies that drive major business decisions are wrong as often as they are right.

Tough Calls - AT&T and the Hard Lessons Learned from the Telecom Wars Zusammenfassung

Tough Calls - AT&T and the Hard Lessons Learned from the Telecom Wars Dick Martin

Through good times and bad, few companies have been so prominently and constantly in the public eye as AT&T. Unblinkingly honest, Tough Calls is an insider's firsthand account of how AT&T tried to cope with fierce competition, economic turmoil, and intense media scrutiny. This is the story of the phone company - and there isn't anyone who knows the story like Dick Martin. Tough Calls reveals how the strategies that drive major business decisions are disastrously wrong as often as they are right.

Über Dick Martin

Martin worked at AT&T for more than 30 years, retiring in 2003 as Executive Vice President of Public Relations and Chairman of the AT&T Foundation.

Inhaltsverzeichnis

Acknowledgments Introduction Chapter 1 Before and After the Breakup of AT&T Chapter 2 Stability as the World Changed Chapter 3 The Telecommunications Act of 1996 Chapter 4 The Second Race to Cover the United States in Optical Fiber Chapter 5 The Big Get Bigger: The Entry of the RBOCs into the Long-Distance Market Chapter 6 The Last Stand of the Long-Distance Companies Chapter 7 The Rise and Fall of the Competitive Local Exchange Carriers Chapter 8 Lost Opportunities by the Cable Companies Chapter 9 The Crash Chapter 10 Who Won? Chapter 11 Likely Future Winners and Losers Chapter 12 A Look Back and a Look Forward Appendix A Glossary and Acronym List Appendix B Bankrupt Telecommunications Carriers, 1985 to 2003

Zusätzliche Informationen

Sku

GOR002467176

ISBN 13

9780814472439

ISBN 10

0814472435

Titel

Tough Calls - AT&T and the Hard Lessons Learned from the Telecom Wars Dick Martin

Autor

Dick Martin

Zustand

Gebraucht - Sehr Gut

Bindung

Gebundene Ausgabe

Verlag

Amacom

Datum

20041126

Anzahl der Seiten

304

Preise

N/A

Begleitschreiben

Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.

Hinweis

Dies ist ein gebrauchtes Buch. Es wurde schon einmal gelesen und weist von der früheren Nutzung Gebrauchsspuren auf. Wir gehen davon aus, dass es im Großen und Ganzen in einem sehr guten Zustand ist. Sollten Sie jedoch nicht vollständig zufrieden sein, setzen Sie sich bitte mit uns in Verbindung.