Name: 50 Management Ideas You Really Need to Know von Edward Russell-Walling
SKU: 9781780875835
Price: 13.00 CHF
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50 Management Ideas You Really Need to Know Zusammenfassung

50 Management Ideas You Really Need to Know Edward Russell-Walling

In 50 Ideas You Really Need to Know: Management Edward Russell-Walling demystifies the management concepts that any budding entrepreneur needs to grasp. In fifty bite-sized topics he expounds the wisdom of well-known business gurus, from Peters and Porter to Welch and Gates. Helpful theories and tools such as Ansoff's Product/Market grid, the 4Ps, Boston Matrix, are clearly and simply explained. Russell-Walling also expands on management ideas such as branding, outsourcing, supply and demand, and covers the latest commercial concepts from the online world.

Über Edward Russell-Walling

Edward Russell-Walling is a writer and editor, specializing in business and finance. He has contributed to a wide range of publications, including The Times, the New Statesman and the Financial Times.

Inhaltsverzeichnis

Introduction. Adhocracy. Balanced scorecard. Benchmarking. Blue ocean strategy. Boston matrix. BPR. Brand. Channel management. Core competence. Corporate governance. Corporate social responsibility. Corporate strategy. Costs of complexity. Customer relationship management. Decentralization. Diversification. The 80:20 principle. Empowerment. Entrepreneurship. Experience curve. The five forces of competition. The four Ps of marketing. Globalization. Innovation. Japanese management. The knowledge economy. Leadership. Lean manufacturing. The learning organization. The long tail. Loyalty. Management by objectives. Market segmentation. Mergers and acquisitions. Organizational excellence. Outsourcing . Project management. Scientific management. Six Sigma. Stakeholders. Strategic alliances. Supply chain management. Systems thinking. Theories X & Y (and Theory Z). Tipping point. Total quality management. Value chain. War and strategy. Web 2.0. What business are you really in? Biographical Notes. Glossary. Index.

Zusätzliche Informationen

Sku

GOR005880591

ISBN 13

9781780875835

ISBN 10

1780875835

Titel

50 Management Ideas You Really Need to Know Edward Russell-Walling

Autor

Edward Russell-Walling

Serien

50 Ideas You Really Need to Know series

Zustand

Gebraucht - Sehr Gut

Bindung

Broschiert

Verlag

Quercus Publishing

Datum

2012-08-02

Anzahl der Seiten

208

Preise

N/A

Begleitschreiben

Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.

Hinweis

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