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Strategic Management: Concepts Global Edition Fred David

Strategic Management: Concepts Global Edition von Fred David

Strategic Management: Concepts Global Edition Fred David


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Strategic Management: Concepts Global Edition Zusammenfassung

Strategic Management: Concepts Global Edition Fred David

Were you looking for the book with access to MyManagementLab? This product is the book alone, and does NOT come with access to MyManagementLab. Buy Strategic Management: Concepts Global Edition with MyManagementLab access card 14e (ISBN 9780273767640) if you need access to the MyLab as well, and save money on this brilliant resource.

For undergraduate and graduate courses in strategy.

A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.

In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.

The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing students with up-to-date coverage in every chapter.

Need extra support?
This title can be supported by MyManagementLab, an online homework and tutorial system which can be used by students for self-directed study or fully integrated into an instructor's course.

This product is the book alone, and does NOT come with access to MyManagementLab.

You can benefit from MyManagementLab at a reduced price by purchasing a pack containing a copy of the book and an access card for MyManagementLab: Strategic Management: Concepts Global Edition with MyManagementLab access card (ISBN 9780273767640). Alternatively, buy access online at www.mymanagementlab.com.


For educator access, contact your Pearson Account Manager. To find out who your account manager is, visit www.pearsoned.co.uk/replocator

Inhaltsverzeichnis

Part 1: Overview of Strategic Management

Chapter 1: The Nature of Strategic Management

The Cohesion Case: The Walt Disney Company 2011

Part 2: Strategy Formulation

Chapter 2: The Business Vision and Mission

Chapter 3: The External Assessment

Chapter 4: The Internal Assessment

Chapter 5: Strategies in Action

Chapter 6: Strategy Analysis and Choice

Part 3: Strategy Implementation

Chapter 7: Implementing Strategies: Management and Operations Issues

Chapter 8: Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues

Part 4: Strategy Evaluation

Chapter 9: Strategy Review, Evaluation, and Control

Part 5: Key Strategic-Management Topics

Chapter 10: Business Ethics/Social Responsibility/Environmental Sustainability

Chapter 11: Global/International Issues

Part 6: Strategic-Management Case Analysis

Zusätzliche Informationen

GOR012422159
9780273767602
0273767607
Strategic Management: Concepts Global Edition Fred David
Gebraucht - Gut Gelesen
Broschiert
Pearson Education Limited
2012-03-29
416
N/A
Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Dies ist ein gebrauchtes Buch. Wir geben unser Bestes, Ihnen hochwertige Bücher anbieten zu können. Tatsache ist jedoch, dass dieses Buch schon einen Vorbesitzer hatte und bereits gelesen wurde. Es ist daher unvermeidbar, dass es Gebrauchsspuren aufweist. Möglicherweise handelt es sich auch um ein ehemaliges Bibliotheksbuch.