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Creating and Capturing Value Garth Saloner

Creating and Capturing Value von Garth Saloner

Creating and Capturing Value Garth Saloner


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Zusammenfassung

This text is divided into two parts, both containing information about technologies, firms, strategies and organizational structures as well as issues that the challenge of electronic commerce poses for practitioners.

Creating and Capturing Value Zusammenfassung

Creating and Capturing Value: Perspectives and Cases on Electronic Commerce Garth Saloner

The Stanford cases are written from the perspective of Silicon Valley, the heart of the e--commerce revolution. Authors are very involved in e--commerce companies, providing exceptional real world application and relevance.

Über Garth Saloner

Garth Saloner is the Jeffrey S. Skoll Professor of Electronic Commerce, Strategic Management, and Economics at the Graduate School of Business at Stanford University, where he headed the Strategic Management group through the 1990's and where he now directs the Center for Electronic Business and Commerce.

A. Michael Spence was awarded the 2001 Nobel Prize for Economics. He is Professor Emeritus of Management in the Graduate School of Business at Stanford University where he served as dean throughout the 1990's. He is also a partner at Oak Hill Venture Partners. Prior to joining Stanford, Spence served as Professor of Economics and Business Administration and Dean of Arts and Sciences at Harvard University.

Inhaltsverzeichnis

Part I: PERSPECTIVES; Introduction; Chapter 1. Technological Drivers of Change; Chapter 2. Creating Value: Economics of Internet-Based Commerce; Chapter 3. Capturing Value: Market Structure and Competition; Chapter 4. Creating and Capturing Value in the Supply Chain; Part II: CASES; Overview of the Cases; Section 1. Technology and Logistics; ERP Overview; SAP and the Online-Procurement Market; Siebel Systems, Inc; QRS Corporation; AOL: The Emergence of an Internet Media Company; Webvan: The New and Improved Milkman; Section 2. Markets and Channels; Online Auctions; E-Markets 2000; Pricing and Branding on the Internet; GAP.com; Nike-Channel Conflict; Disintermediation in the U.S. Auto Industry; Section 3. Strategy and Organization; E-Commerce Building Blocks; Karen Brown; Broker.com; BabyCenter; HP E-Services.Solutions; Cisco Systems: A Novel Approach to Structuring Entrepreneurial Ventures; Tradeweave; Section 4. Public Policy Issues; DoubleClick and Internet Privacy; eBay and Database Protection; Internet Taxation

Zusätzliche Informationen

GOR002349077
9780471410157
0471410152
Creating and Capturing Value: Perspectives and Cases on Electronic Commerce Garth Saloner
Gebraucht - Sehr Gut
Gebundene Ausgabe
John Wiley & Sons Inc
20011031
576
N/A
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