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Harvard Business Review on Increasing Customer Loyalty Harvard Business Review

Harvard Business Review on Increasing Customer Loyalty von Harvard Business Review

Harvard Business Review on Increasing Customer Loyalty Harvard Business Review

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Zusammenfassung

How do you keep your customers coming back - and get them to bring others? This collection of HBR articles helps you: turn angry customers into loyal advocates; get more people to recommend you; boost customer satisfaction by satisfying your employees; and, focus on profitable customers - whether they're loyal or not.

Harvard Business Review on Increasing Customer Loyalty Zusammenfassung

Harvard Business Review on Increasing Customer Loyalty Harvard Business Review

How do you keep your customers coming back-and get them to bring others? If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: - Turn angry customers into loyal advocates - Get more people to recommend you - Boost customer satisfaction by satisfying your employees - Focus on profitable customers--whether they're loyal or not - Invest in the right CRM technology for your business - Mine customer data for more effective marketing - Increase your customers' lifetime value

Über Harvard Business Review

If you need the best practices and ideas for the business challenges you face--but don't have time to find them--Harvard Business Review paperbacks are for you. Each book is a collection of HBR's inspiring and useful perspectives on a specific topic, all in one place.

Inhaltsverzeichnis

Stop Trying to Delight Your Customers Companies and the Customers Who Hate Them The One Number You Need to Grow Putting the Service-Profit Chain to Work The Mismanagement of Customer Loyalty CRM Done Right Diamonds in the Data Mine Want to Perfect Your Company's Service? Use Behavorial Science Best Face Forward

Zusätzliche Informationen

GOR004754913
9781422162521
1422162524
Harvard Business Review on Increasing Customer Loyalty Harvard Business Review
Harvard Business Review
Harvard Business Review
Gebraucht - Sehr Gut
Broschiert
Harvard Business Review Press
2011-04-12
240
N/A
Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Dies ist ein gebrauchtes Buch. Es wurde schon einmal gelesen und weist von der früheren Nutzung Gebrauchsspuren auf. Wir gehen davon aus, dass es im Großen und Ganzen in einem sehr guten Zustand ist. Sollten Sie jedoch nicht vollständig zufrieden sein, setzen Sie sich bitte mit uns in Verbindung.