Mein Konto
Login Anmeldung
Alles
Warenkorb
Neuesten Trends
Belletristik
Sachbücher
Kinderbücher
Seltene Bücher
Musik
DVD & Blu-Ray
Kategorie
Wunschlisten
Warenkorb
Alles
Kostenloser Versand
Trustpilot
Unsere Operationen sind klimaneutral

Strategic Management in the Global Economy Heidi Vernon-Wortzel

Strategic Management in the Global Economy von Heidi Vernon-Wortzel

Strategic Management in the Global Economy Heidi Vernon-Wortzel

9.00
Zustand - Sehr Gut
Nur noch 1
Sehr GutGut

Zusammenfassung

This text addresses the concerns of managers in small international firms as well as multinational managers. It covers traditional functional business areas such as marketing, production, finance and human resources.

Strategic Management in the Global Economy Zusammenfassung

Strategic Management in the Global Economy Heidi Vernon-Wortzel

This book addresses all aspects of strategic planning in a global workplace, from management and marketing to finance and production operations management. It includes contemporary and classic articles as well as alternative points of view. From predictions of what to expect throughout this decade to proven forecasting and budgeting tools, this book offers both valuable insight and practical advice.

Über Heidi Vernon-Wortzel

Heidi Vernon-Wortzel and Lawrence H. Wortzel are the authors of Strategic Management in the Global Economy, 3rd Edition, published by Wiley.

Inhaltsverzeichnis

Partial table of contents:. GLOBAL FIRMS AND THE GLOBAL ENVIRONMENT. Vernon: Where Are the Multinationals Headed. THE GLOBALIZATION PROCESS. Melin: Internationalization as a Strategy Process. COMPETITIVE ANALYSIS AND STRATEGIC PLANNING: THE CORPORATE VIEW. Porter: Changing Patterns of International Competition. COMPETITIVE ANALYSIS AND STRATEGIC PLANNING: THE COUNTRY VIEW. Dunning: The Competitive Advantage of Countries and MNE Activity. STRATEGIC ALLIANCES. Tallman and Shenkar: A Managerial Decision Model of International Cooperative Venture Formation. MARKETING. Ohmae: The Rise of the Region State. PRODUCTION. MacCormack, Newman, and Rosenfield: The New Dymanics of Global Manufacturing Site Location. R&D AND TECHNOLOGY MANAGEMENT. De Meyer: Management of International R&D Operations. FINANCE. Lessard: Global Competition and Corporate Finance in the 1990s. ORGANIZATION AND HUMAN RESOURCES MANAGEMENT. Hofstede: The Business of International Business Is Culture. INFORMATION AND INFORMATION PROCESSING. Babbar and Rai: Competitive Intelligence for International Business.

Zusätzliche Informationen

GOR004828865
9780471158738
0471158739
Strategic Management in the Global Economy Heidi Vernon-Wortzel
Heidi Vernon-Wortzel
Gebraucht - Sehr Gut
Broschiert
John Wiley & Sons Inc
1996-11-20
592
N/A
Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Dies ist ein gebrauchtes Buch. Es wurde schon einmal gelesen und weist von der früheren Nutzung Gebrauchsspuren auf. Wir gehen davon aus, dass es im Großen und Ganzen in einem sehr guten Zustand ist. Sollten Sie jedoch nicht vollständig zufrieden sein, setzen Sie sich bitte mit uns in Verbindung.