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Managing Marketing Performance Helen Meek

Managing Marketing Performance von Helen Meek

Managing Marketing Performance Helen Meek

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Zusammenfassung

Covers the module of Managing Marketing Performance. This book guides you through the 2005-2006 syllabus. It contains a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. It includes sample exam questions and answers.

Managing Marketing Performance Zusammenfassung

Managing Marketing Performance: 2005-2006 Helen Meek

Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. It is co-written by the CIM Senior Examiner for the Managing Marketing Performance module to guide you through the 2005-2006 syllabus. Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. It contains sample exam questions and answers written exclusively for this Coursebook to enable you to practise what has been learned and help prepare for the exam.

Inhaltsverzeichnis

Preface; Creating the organizational contant for effective implementational of stategy-teams; Organizational culture; Planning and implementing change; Stategic marketing managers' role; Implementing business strategy through marketing activities 1; Implementing business strategy through marketing activies 2; Quality and project management; Innovation and managing external resources; Measurement, evaluation and control; Appendices, Index

Zusätzliche Informationen

GOR004367348
9780750666534
0750666536
Managing Marketing Performance: 2005-2006 Helen Meek
Helen Meek
CIM Coursebook
Gebraucht - Gut
Broschiert
Taylor & Francis Ltd
20050702
304
N/A
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