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Part 1 Consumer behaviour. An Introduction to Consumer Behavior. Consumer Rights and Social Responsibility. Part 2 Consumer decision making. Decision Making - The Purchasing Process and Consumption Experience. Learning, Habit and Brand Loyalty. Low Involvement Decision Making. Situational Influences in Decision Making. Part 3 The individual consumer - cognitive and experiential processes. Perceptions. Information Acquisition and Processing. Attitudes. Attitude Reinforcement and Change. Influencing Attitudes and Perceptions - Marketing Communication. Part 4 The individual consumer - characteristics and life styles. Demographics and Social Class. Personality and Life Styles. Part 5 Consumers and cultural influences. Cultural Influences. Cross-Cultural and Subcultural Influences. Part 6 Group influences. Reference Group Influences. Family Influences and Decision Making. Group Communications - Word-of-Mouth and Diffusion Processes.