Aimed at top and middle management, and also students and teachers of business and economics, this book examines the current and future state of European business. The author believes that self-determination, affluence, freedom, extensive social welfare, and unity in variety, are all strongly European characteristics which will be fundamental to success in the next century; and that European business, with its ability to adapt to many different markets, is best-placed amongst the three major trading blocks - Europe, Japan and the USA - to make the most of the opportunities created by the single European market, the opening-up of Eastern Europe, and the world-wide liberalization of trade. Despite current uncertainties, Dr Henzler's outlook for the future of Europe and its economy is generally optimistic. The book analyzes present practice and conditions, and also provides a personal vision for the future.