A movie storybook, a colouring and activity book and a sticker book in one big hardback. The cover features a picture-changing lenticular panel showing the Hulk's terrifying power, while inside there are two pages of re-usable stickers. The Hulk movie, released July 18, Universal Pictures and Marvel Enterprises together with director Ang Lee (Crouching Tiger, Hidden Dragon) have created a cinematic experience of visual effects and storytelling, with graphics and dramatic live action movie shots aiming to inspire and excite young readers the world over.