Beyond Learning Objectives: Develop Measurable Objectives That Link to the Bottom Line Jack J. Phillips
For decades, the emphasis in the training and development has been upon instructional objectives. But todaya s organizations demand attention to higher-level objectivesa objectives that clearly provide business impact and value and satisfy the expectations of key stakeholders. If youa re involved in implementing projects, programs, initiatives, or solutions in your organization, Beyond Learning Objectives is the must-have guidebook that can help you meet these new expectations. This title provides step-by-step processes for defining, measuring, and developing six types of objectives: input, reaction, learning, application, impact, and ROI. Youa ll also have help avoiding common pitfalls in the development of objectives, such as unclear, incomplete, non-specific or even missing objectives