If you don't have the right strategy, you're toast. And when you really need that perfect strategy there's only one place to turn - marketing strategy guru and bestselling author Jack Trout. For over twenty years, Trout's trailblazing insights have helped business people around the globe capture mindshare, conquer markets, and become market leaders. His bestselling books like Positioning, The New Positioning, Marketing Warfare and The 22 Immutable Laws of Marketing have solidified his reputation and in a business market where only the strong survive, we need Jack Trout's wisdom now more than ever. Strategy is all about winning and Jack Trout is all about strategy.Trout on Strategy presents the latest thinking on the topic: strategy is all about survival strategy; is all about perceptions; strategy is all about being different; strategy is all about competition; strategy is all about specialization; strategy is all about simplicity; strategy is all about leadership; and, strategy is all about reality. Competition is more brutal than ever before and companies aren't just fighting to win, they are fighting to survive. Business people in all industries are looking for proven strategies to capture mindshare and conquer markets. Time and time again, they turn to Jack Trout. Trout's experience covers many years and many companies, in many parts of the world. He is recognized as one of the world's leading marketing strategists.Trout on Strategy is a one-stop manual of his groundbreaking marketing insights, featuring his best advice from his many books in the context of what's happening in today's business environment'. Here's what people who are market leaders say about Jack Trout: 'His strategy of 'better ingredients, better pizza' turned out to be a better way to position Papa John's Pizza' - John Schnatter, Papa John's Pizza. 'We spent countless hours and dollars trying to come up with a branding strategy for our company. Finally we found Jack and he outlined a fabulous strategy in two hours. Then he helped us implement the strategy and it is working like a charm' - Leslie Monsky, Decorative Things.'After working with Jack in three different categories, it still amazes me how quickly he provides specific, actionable advice to drive success' - Bob Waldron, General Mills. 'Jack's insights are simple and brilliant. Most important, they work as I've discovered in analysing tech companies' - Steve Milunovich, Merrill Lynch. 'We've worked with hundreds of marketing 'experts' over the years, but no one comes close to Jack's approach' - Robert Passikoff, Brand Keys, Inc.'He gave us a strategy to use against some very big competitors in a crowded market' - Sanjeev Gupta, Realization Technologies. 'If your competition is listening to Jack and you're not, you're in big trouble. His advice gave us the edge we needed to compete successfully' - Mark Gonsalves, DirectBuy, Inc. 'Jack Trout's ideas provide an uncanny guide to who will succeed and who will fail' - George James, Private Investor. 'I worked with Jack on Xerox' positioning 20 years ago. His insights and foresights have proven remarkable' - Vince Vaccarelli, Xerox Corporation.