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Apparel Production Terms and Processes Janace E. Bubonia (Texas Christian University, USA)

Apparel Production Terms and Processes von Janace E. Bubonia (Texas Christian University, USA)

Apparel Production Terms and Processes Janace E. Bubonia (Texas Christian University, USA)


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Zusammenfassung

Updates the industry terms first listed in Fashion Production Terms (1979) to reflect advances in machinery and techonology and the impact of globalization.

Apparel Production Terms and Processes Zusammenfassung

Apparel Production Terms and Processes Janace E. Bubonia (Texas Christian University, USA)

Apparel Production Terms and Processes defines materials and terms relating to the mass production of raw materials, design and product development, patternmaking, garment details and component parts, assembly, production and manufacturing, labeling regulations, packaging and finishing, testing, and quality control. In this revised edition of the classic Fashion Production Terms, chapters are presented in a progression that relates to the flow of the production process or the route of the garment from its origin through development to completion. Each chapter opens with a brief introduction followed by terms that are listed alphabetically; terms are grouped according to subject by use or application.

Über Janace E. Bubonia (Texas Christian University, USA)

Janace Bubonia is based at Texas Christian University.

Inhaltsverzeichnis

1. The State of the Industry
Roots and Rudiments
The Retail Environment: Dynamics of Change
Strategic Planning: Adapting to Change
2. Retail Structures and Multichannel Strategies
Brick-and-Mortar Retailers
Direct Marketing and Selling
Electronic Retailing
Global Retailing
3. The Human Factor
Human Resource Management
Customer Behavior
4. Store Location and Planning
Site Selection
Shopping Centers and Malls
Store Design and Visual Merchandising
5. Marketing the Merchandise
Merchandise Planning and Buying
Pricing for Profit
Supply Chain Management
Retail Promotion

Zusätzliche Informationen

GOR013703348
9781563677625
1563677628
Apparel Production Terms and Processes Janace E. Bubonia (Texas Christian University, USA)
Gebraucht - Sehr Gut
Broschiert
Bloomsbury Publishing PLC
20111125
416
N/A
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