This concise, practical book is written for you if you want to persuade and influence other people in business--how to...*Appeal to and motivate different kinds of people *Enhance your credibility *Develop your working relationships *Be influential within an organizational hierarchy *Gain compliance and agreement with your ideas *Influence superiors, subordinates, and customers *Make your points logically *Persuade in different organizational or country cultures Like all the books in the Prentice Hall Series in Advanced Business Communication, this book is...*Brief: summarizes key ideas only *Practical: offers clear, straightforward tools you can use *Reader-friendly: provides an easy-to-skim format