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International Business Environment Janet Morrison

International Business Environment von Janet Morrison

International Business Environment Janet Morrison

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Zusammenfassung

Offers an introduction to the key dimensions of the international business environment, including economic, political, cultural, technological and financial dimensions. The approach is international, highlighting transitional and developing economies as well as the advanced economies.

International Business Environment Zusammenfassung

International Business Environment: Global and Local Marketplaces in a Changing World Janet Morrison

The book offers a clear and accessible introduction to the key dimensions of the international business environment, including economic, political, cultural, technological and financial dimensions. The approach is genuinely international, highlighting transitional and developing economies as well as the advanced economies. Global issues, including ethical dimensions and social responsibility are emphasized, as are management implications.

Inhaltsverzeichnis

Introduction - PART 1: THE BUSINESS IN ITS ENVIRONMENT - The Internal Business Environment - Functional Dimensions Which Shape the Organization and Its Strategy - National Economic Systems - Major Economic Systems - Case Study: A Bright Future for Coca-Cola? - PART 2: DIMENSIONS OF THE INTERNATIONAL ENVIRONMENT - The Global Economy and Globalization Processes - The Cultural Environment: Diversity and Globalization - Society and Business - The Changing Political Environment: National, Regional and International Forces - The International Legal Environment of Business: Moving Towards Harmonization - Case Study: Fiat: Italian Champion Struggles to Compete Globally - PART 3: GLOBAL FORCES - World Trade and the International Competitive Environment - Technology and Innovation - International Financial Markets - Case Study: GE Seeks Growth in a Globalized Environment - PART 4: ISSUES AND CHALLENGES - Environmental Challenges: Global and Local Perspectives - Global Challenges and the Responsible Business - Case Study: GlaxoSmithKline and What the World Expects from a Big Pharmaceutical Company - Glossary - References - Index -

Zusätzliche Informationen

GOR001317280
9781403936912
1403936919
International Business Environment: Global and Local Marketplaces in a Changing World Janet Morrison
Janet Morrison
Gebraucht - Sehr Gut
Broschiert
Palgrave USA
20060416
544
N/A
Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
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