For MBA-level courses in Strategic Management.
This text is designed to show students how to put theory into practice.
Jay B. Barney is Bank Chair in Corporate Strategy at the Fisher College of Business at Ohio State University. He received his Ph.D. from Yale, and has held faculty appointments at UCLA and Texas A&M. Jay has published more than 40 articles in several journals including AMR, AMJ, and AME; has served on the editorial boards of AMR, SMJ, The Human Resource Management Journal, and Organizational Science; and has also served as an Associate Editor at The Journal of Management, Senior Editor at Organization Science, and Special Issue Editor at SMJ. In 1992, he won the College of Business Research Award at Texas A&M, and in 1997 was awarded an Honorary Doctorate from Lund University (in Lund, Sweden). Jay teaches Business Policy and Strategy, and has taught in executive programs at UCLA, Texas A&M, Ohio State, Michigan, SMU, TCU, and Bocconi University (in Milan, Italy). He has won teaching awards at UCLA (1983), Texas A&M (1992), and Ohio State (1996, 1997, and 1999), and has consulted with more than 20 firms around the world, including Hewlett-Packard, Texas Instruments, and Arco. In 1989, Jay was elected to the BPS Executive Committee. Later was elected the Committee's Assistant Program Chair, and subsequently served as Program Chair, Chair Elect, and Chair of the BPS Division. He completed his service at the Past Chair of the Division in 1997.
I. THE LOGIC OF STRATEGIC ANALYSIS.
1. What Is Strategy?II. BUSINESS STRATEGIES.
6. Vertical Integration Strategies.III. CORPORATE STRATEGIES.
11. Strategic Alliances.