Key strategies for long-term, sustainable customerrelationships With nearly every sector of the marketplace challenged likenever before, sales professionals are under pressure now more thanever. Success demands superior strategies and precise execution.This Second Edition of Jeff Thull's bestselling Masteringthe Complex Sale gives you the edge you've been looking for.Continuing to create game-changing strategies and how-to's, Thullhas updated the Prime Process, a diagnostic, customer-centeredapproach that clearly sets you apart from your competition andpositions you with respect and credibility as a valued and trustedadvisor. A proven business paradigm that Mastering theComplex raises the bar for all sales methodologies.Mastering the Complex Sale, Second Edition redefines thestrategy of the complex sale, showing you how to * Gain access to and connect with the highest levels of power andinfluence * Differentiate yourself from competitors early in the salesprocess * Dramatically reduce the sales cycle time * Create questions that bring unrestricted flows ofinformation * Separate real business from resource drains * Translate your market strategy into sales results Giving you a solid system, along with the unique skills andmental discipline you need to execute it, this new edition of aclassic guide will show you how to compete and win when the stakesare high.