Word-of-mouth Marketing Jerry R. Wilson

Name: Word-of-mouth Marketing von Jerry R. Wilson
SKU: 9780471524953
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Word-of-mouth Marketing Jerry R. Wilson

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Zusammenfassung

Utilizing a systematic marketing programme which uses satisfied customers to sell products by word-of-mouth, this guide explains how to limit the damage of negative publicity, how to launch a new product or service, and how to mount a marketing blitz using only word-of-mouth.

Word-of-mouth Marketing Zusammenfassung

Word-of-mouth Marketing Jerry R. Wilson

No matter how clever the advertising campaign, or aggressive the marketing efforts, most people are happiest buying products or services that have been recommended by someone they know and trust. The aim of this guide is to help owners and managers of small to medium-sized businesses harness and direct the powerful force of word-of-mouth. It introduces a marketing tool called the Talk Factor - a systematic proactive program that uses satisfied customers to sell for you. It includes how to limit the damage of negative word-of-mouth; how to launch a new product or service; and how to mount a word-of-mouth marketing blitz.

Inhaltsverzeichnis

THE DYNAMICS OF THE TALK FACTOR; What Word-of-Mouth Marketing Is and What It Can Do for You; What Are Your Customers Saying About You?; The Power of Insider Talk; The Care and Feeding of Champions; The Critical Talk Factor--Service; WORD-OF-MOUTH MARKETING OVER THE LONG RUN--BUILDING AND MAINTAINING THE COMPANY REPUTATION; Stop the Horror Talk--Defusing Angry Customers; How to Install a No Hassle Program; Nobody Talks About Good'' Service; Seek Those Invaluable Complaints; Word-of-Mouth Marketing Begins with Motivating Your People; Boss Behavior that Converts Word-of-Mouth Marketing Strategies Into Action!; THE WORD-OF-MOUTH MARKETING BLITZ; The Word-of-Mouth Marketing Blitz: An Exercise in Simplicity; The Word-of-Mouth Marketing Blitz on Word-of-Mouth Marketing; 100 Little Things to Fire Up Your Word-of-Mouth Marketing Program; Index.

Zusätzliche Informationen

Sku

GOR001447371

ISBN 13

9780471524953

ISBN 10

0471524956

Titel

Word-of-mouth Marketing Jerry R. Wilson

Autor

Jerry R. Wilson

Zustand

Gebraucht - Sehr Gut

Bindung

Gebundene Ausgabe

Verlag

John Wiley and Sons Ltd

Datum

1991-01-16

Anzahl der Seiten

272

Preise

N/A

Begleitschreiben

Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.

Hinweis

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