Customer Loyalty Jill Griffin

Name: Customer Loyalty von Jill Griffin
SKU: 9780787963880
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Customer Loyalty Jill Griffin

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Zusammenfassung

Providing Customer Loyalty model, this edition includes business-to-business examples that seek to help suppliers shore up loyalty in their distribution chain. It discusses the increase in loyalty when companies use multiple channels of distribution.

Customer Loyalty Zusammenfassung

Customer Loyalty: How to Earn It, How to Keep It Jill Griffin

You've read about Customer Loyalty in the "Los Angeles Times", "Dallas Morning News", "Miami Herald", "Kansas City Star", "Entrepreneur", "Industry Week", "Marketing News", "Boardroom Reports", "Marketing Management", "Library Journal", "The Selling Advantage", "Ideas Magazine", "Executive Briefings", "Training", "Hospitality Upgrade", "Direct", "Quality Digest", "Marketing Tools", "Houseware Executive", "Journal of Pharmaceutical Management", "Discount Merchandiser", "TeleProfessional", "NationsBank Business", "Modern Jeweler", "Furniture Today" - now read the new and revised edition of the ground-breaking book that created all the buzz.

Customer Loyalty Bewertungen

"Customer Loyalty is a comprehensive resource for businesspeople who are looking to improve customer service and satisfaction." --From Harvard Business School Working Knowledge:

Über Jill Griffin

Jill Griffin is an internationally published author, business consultant, and speaker. As president of the Griffin Group in Austin, Texas, she speaks to and consults with businesses of all sizes, from Fortune 500 companies to law firms and small banks. She is coauthor of Customer WinBack (Jossey--Bass), deemed one of the thirty best business books of 2002 by Soundview Executive Book Summaries.

Inhaltsverzeichnis

Foreword (General Robert T. Herres, USAF (Ret.), Chairman, USAA). About the Author. Preface. Acknowledgments. 1. Customer Loyalty: The Way to Many Happy Returns. 2. A Closer Look at Loyalty. 3. Growing a Loyal Customer: The Seven Key Stages. 4. Turning Suspects into Qualified Prospects. 5. Turning Qualified Prospects into First--Time Buyers. 6. Turning First--Time Buyers into Repeat Customers. 7. Turning Repeat Customers into Loyal Clients. 8. Turning Loyal Clients into Advocates. 9. Customer Loss: How to Prevent It and What to Do When It Strikes. 10. How to Develop a Loyalty--Driven Culture in Your Company. The Twelve Laws of Loyalty. References. Company Index. Subject Index. Jill Griffin Wants Your Stories.

Zusätzliche Informationen

Sku

GOR002730111

ISBN 13

9780787963880

ISBN 10

0787963887

Titel

Customer Loyalty: How to Earn It, How to Keep It Jill Griffin

Autor

Jill Griffin

Zustand

Gebraucht - Sehr Gut

Bindung

Broschiert

Verlag

John Wiley & Sons Inc

Datum

2002-09-25

Anzahl der Seiten

272

Preise

N/A

Begleitschreiben

Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.

Hinweis

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